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DEC 52016

Ford Sollers announces the start of new Ford Kuga crossover production at Elabuga plant

  • The Ford Sollers plant in Elabuga, Tatarstan, is launching production of a new Ford Kuga using a full cycle technology.
  • The new vehicle has received a number of innovative technologies to aid the driver, as well as the new SYNC 3 multimedia system compatible with Apple CarPlay and Android Auto.
  • The model is also produced by using components supplied by Russian providers of locally produced steel and plastic.
  • To start production of the new Ford Kuga, capacities have been updated and new testing and quality control technologies have been introduced at the plant.
  • The total volume of investments in renovating the capacities of the Ford Sollers plant in Tatarstan from 2011 to 2016, including the preparation for the new Ford Kuga production launch, equalled $1 billion.
  • The new Ford Kuga has been adapted to Russian climate and road conditions, tested on both test tracks and Russian roads and has received the ERA GLONASS system.

ELABUGA, Tatarstan, Russia, 5 December, 2016 – Ford Sollers has launched serial full-cycle production of a new smart crossover Ford Kuga at its modernized plant in Elabuga, Tatarstan, Russia.

“The start of the new Ford Kuga production is a significant milestone for both the manufacturing facility and the Russian automotive industry as a whole. It is a modern and safe vehicle, which is also equipped with the ERA-GLONASS Accident Emergency Response System. Our common goal is to provide Russian consumers such vehicles—vehicles which are constructed for our country and at the same time are affordable and reliable,” – said Alexander Morozov, Deputy Minister of Industry and Trade of the Russian Federation, who participated in the grand opening of the ceremony for the new Ford Kuga’s production launch.

“This, in particular, must be achieved by strengthening the level of localization of production and developing a close cooperation between various industry branches. The fact of using Russian raw materials – metal, aluminum casting, polymers as well as others – plays a significant role. A good example of such work is the Ford Sollers project on localizing raw materials to produce plastic in cooperation with Tatar chemical industries. I am convinced that this experience may be demanded in other regions of our country, too,” – noted Alexander Morozov.

“We continue to implement our strategy and plans on expanding the vehicle production and launch of new Ford models in Russia. The launch of the new Kuga will allow Ford Sollers to further strengthen Ford’s position in the SUV segment on the Russian market,” – said Mark Ovenden, President and CEO, Ford Sollers.

“The key objective in launching the production of new models in Russia is to provide localization not only of components, but of raw materials as well. All stamped parts are produced from Russian metal, and the exterior and interior details are made of local plastic,” – commented Adil Shirinov, COO and Executive Director of Ford Sollers.

More than 52,000 models have been sold in Russia since the launch, which has allowed the Ford Kuga to have a strong position in the segment. In 2016, Ford Kuga sales have increased by 21%.

The total volume of investments in renovating capacities of the Ford Sollers plant in Tatarstan from 2011 to 2016, including the preparation for the new Ford Kuga production launch, equalled $1 billion. To start serial production of the new model at Ford Sollers in Elabuga, the equipment at the welding, paint, and assembly shops was significantly renovated. Also, new technologies for testing and quality control were introduced.

The new Kuga will be available for Russian customers with the new 1.5-litre EcoBoost gasoline engine with 150 or 182 hp power ratings, as well as a 2.5-litre engine, which remains available for an order specially for the Russian market. The two engines are certified to use AI-92. The new Kuga will offer customers the choice of forward- or all-wheel drive.

The new crossover has, for the first time, received such innovative technologies as Lane Keeping System, including Lane Departure Warning and Lane Keeping Aid; as well as Park-Out Assistant (Cross-Traffic Alert) and adaptive bi-xenon headlights.

The Ford engineers have also upgraded the already existing Driver-aid Systems: The Active Park Assistant now has the function of perpendicular parking, Active City Stop system works at up to 50 km/h. The winter package now has extended functionality, which includes electric heating for the steering wheel, front seats, windshield and wiper rest zone; the heated windshields wiper nozzles are under the hood. Among other advanced technologies which have been introduced to Ford Kuga before are the hands-free trunk opening system and the intellectual Ford full drive system.

Moreover, the new Ford Kuga will be equipped with the innovative communication and multimedia system SYNC3 with an improved 8-inch touch screen, a more powerful processor and Apple CarPlay and Android Auto support.

The new crossover Ford Kuga will be equipped with the ERA-GLONASS Accident Emergency Response System, which will be included in the standard equipment of the model and has been successfully tested in the central scientific research automobile and automotive engine institute “NAMI”.