MOSCOW, Russia, September 14, 2017. — Ford Sollers announces plans to introduce a second shift at the company’s production site in Elabuga and to increase the total staff in Tatarstan by 700 employees. The recruitment campaign will be launched due to growing sales of Ford cars in Russia associated with the efficient marketing policy of Ford Sollers and increasing demand for SUV and LCV models produced at Elabuga plant. The second shift at Elabuga plant will be introduced in December this year for the first time since 2013.
Mass recruitment of workers will begin in October. The bulk of new employees are blue-collar workers that will be involved in all areas of production at Elabuga plant — from welding and painting to quality control. Currently, the facility located in Alabuga special economic zone produces adapted to the Russian weather and road conditions Ford Kuga (“the smart crossover”), the
Introduction of the second shift will help to meet the growing demand for the models produced at the plant in 2017 and the next year. Sales of the cars produced in Elabuga have increased by 53% in 2017. New-generation Ford Kuga was the brand’s bestseller in august with 102% growth in sales compared to the last tear’s month. August was also the best year for Ford Transit since 2014 (+99% to last year’s sales). Ford Explorer leads the Ford’s line up in Russia when it comes to rate of growth: sales has increased by 133% in relation to the last year’s August. In July and August, the growth rate of Ford sales was ahead of the market: in comparison with the same months of the previous year, the company’s sales grew by 24% against
“Development of SUV and LCV line-ups is the core of our strategy now. We have increased the production of such models as a result of our efforts to strengthen our position in these segments in 2017. We are committed to growing our market share in 2018 as well. Besides that, one of our strategic goals is the development of the professional and cohesive team. I am glad that we now have the opportunity to increase this team, share our advanced competence in automotive production and open new career prospects for our compatriots,” said Adil Shirinov, president and CEO of Ford Sollers.
Ford Sollers is one of the region’s most attractive employers thanks to competitive wages, social package, special discounts on Ford cars for employees and all the benefits of working for a global company with a
Ford Sollers offers its own training and retraining programs for employees, including those who have no technical education. In addition, a new dual education programe for students studying Mechantronics will be launched in October 2017, which was developed by Ford Sollers in collaboration with a secondary specialized college. The program is based on a curriculum that was specially adapted to meet the actual requirements of modern automotive industry. To introduce the new dual education system to colleges Ford Sollers will held a series of trainings for teachers of secondary specialized institutions in Elabuga, Naberezhnye Chelny and Vsevolozhsk, where the company has production sites.