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MAR 272018

Upgraded Ford Explorer in Russia: Start of Sales and Price Decrease

  • The price for the upgraded Ford Explorer in the Russian market starts at 2,699,000 roubles, which is 150,000 roubles lower than before the upgrade;
  • Buyers willing to replace their car with the upgraded Ford Explorer, using trade-in programme, get the price starting at 2,599,000 roubles;
  • The new Ford Explorer is characterized by more luxurious and advanced exterior, improved noise insulation and upgraded technical fitting;
  • Demand for the model fully adapted to Russian-environment is growing in Russia.

MOSCOW, Russia, 27 March 2018 — Ford Sollers announces prices for the upgraded Ford Explorer for the Russian market. The maximum recommended retail price for the 7-seat off-road vehicle with the upgraded exterior and improved consumer properties has been decreased and is now starting with 2,699,000 roubles* (2,599,000 roubles as a trade-in/scrappage bonus).

For this price the buyer obtains a legendary all-wheel-drive car with a tested high-power 3.5 l (249 hp) atmospheric V6 engine, 6-speed AT, all-wheel drive system, rich set of equipment and comprehensive preparation for the Russian conditions. Ford Explorer, manufactured in Russia, provides improved noise insulation and anti-corrosion protection with a 12-year warranty against perforation corrosion, as well as an extended package of winter options (heating for the windscreen, steering wheel, mirrors, window washer jets and back seats; remote engine starting), Russian-language navigation system, front/rear view cameras with washers. Russian-manufactured Ford Explorer engines are adapted for applying RON 92 petrol.

Roomy interior, having enough space for baggage even with 7 passengers, fitted with a convenient electric drive for folding back seats and with various equipment ensuring comfort during trips to any distances. Ford Explorer fitting can include such premium options as multi-contour seats with massage and ventilation, panoramic roof, Sony audio system of Hi-Fi class with the power of 390 W with 12 speakers.

The XLT basic version already includes a 7-seat leather interior with heating and electric control of front seats in 10 directions, windscreen electric heating, rear view camera fitted with a washer, as well as front and fog LED lights. Audio system with 9 speakers and modern multimedia system SYNC 3 with 8-inch touchscreen, voice control system in Russian, Apple CarPlay and Android Auto support offer wide opportunities for entertainment on-board the car. Advanced Terrain Management 4WD System™ all-wheel drive system with 5 transmission operation modes allows to choose optimal settings depending on the type of the road surfacing.

The price for the Limited version starts at 2,942,000 roubles (2,842,000 roubles as a trade-in/scrappage bonus). Fitting of the off-road vehicle in such Series is supplemented by 20-inch light-alloy wheel rims, adjustment memory and perforated trim of front seats with ventilation function, electric heating of the steering wheel and of the 2nd row seats, electric drive for folding the 3rd row seats and a wide-angle front camera with a washer. Premium audio system Sony with 12 speakers, including a subwoofer, provides excellent sound quality, and the built-in navigation system in Russian helps to plot an optimal route. The trunk cover in this version is supplied with an electric drive and opens hands free. The engine can be started remotely with a key fob.

The Limited Plus flagship version with the price from 3,142,000 roubles (3,042,000 roubles as a trade-in/scrappage bonus), apart from the listed set of equipment, has a panoramic roof with a hatch and intelligent help systems for the driver — Adaptive Cruise Control, Active Parallel and Perpendicular Park Assist, lane-departure warning and lane-keeping assist system, Blind Spot Information System. The front multi-contour seats in Ford Explorer Limited Plus are supplied with the massage function. Activation of the wind-screen wipers and switching from the low beam to high beam is made automatically owing to the sensors.

The demand for the Ford Explorer is growing in Russia. According to the sales growth dynamics, in 2017, the Explorer became the leader among the Ford models officially sold in the Russian Federation: the off-road vehicles sale growth was 62% more, as compared to 2016. Such tendency has remained in the current year — the sales growth of February amounted to 138%, in comparison with the February of 2017.

The improvements of the new Ford Explorer are aimed at additional increasing of the interest in the model by means of a more spectacular appearance, enhanced noise insulation and introduction of extra equipment. The exterior has got more chrome elements, which give the off-road vehicle the features of a luxurious car. A chrome radiator grille with a new image has become the most conspicuous detail of the upgraded Ford Explorer. LED fog lights at the sides of the bumper have assumed a more modern shape; the compact dimensions and the position high above the ground provide their cleanness and undamaged condition during trips along country roads.

The upgraded Ford Explorer is also furnished with a new key fob with an extended coverage range of the transmitter: the car can now be started with the Ford Remote Start intelligent system at the distance of up to 100 metres. The interior has been fitted with an additional USB outlet near the rear viewer for connection of the gadgets installed near the windscreen. Such novelty has been developed by the Ford Sollers engineers specially for the Russian market, where many drivers use dashboard cameras.