MOSCOW, Russia, 16 April 2018 г. — Ford reports that sales of light commercial Ford vehicles in March 2018 increased by 77% compared to March last year with 1074 cars sold. In Q1 2018, the sales growth amounted to 63% compared to the same period of 2017, with overall amount of sold cars totalling to 2,334. This allowed Ford Transit to achieve a share of 45% of the total volume of LCV market of foreign brands in Russia and maintain leadership in this segment.
With a stable high growth in sales in the main LCV consumer cities, the most dynamic demand for vans, chassis and minibuses of the family grew in the regions covered by the network of Transit-Centres. Over the past period, against the backdrop of constant high demand for all-metal vans, the popularity of Ford transit chassis also increased, thus having allowed for installation of superstructures of various sizes and purposes. The largest consumers of Transit vehicles in the first 3 months of the year were the Moscow Region (45% of the total volume) and St. Petersburg (21%). While keeping the share in total sales unchanged, sales in these regions are growing steadily: buyers of Moscow and the Moscow Region purchased 1,039 cars (+60%), while 498 Ford Transit vehicles (+63%) were sold in St. Petersburg. Among the remaining 38 Russian cities and regions where official sales of Ford Transit are carried out, the most dynamic growth was recorded in Rostov-on-Don where the increase in Q1 amounted to 265%, and the share in total sales of Ford commercial vehicles increased from 1.5% to 3%. Sales in Novosibirsk increased by 200%, and in Krasnodar — by 146%.
Ford Transit is in demand both among private entrepreneurs and large companies and government agencies. In the total volume of sales, supplies to large businesses and public services in Q1 2018 accounted for more than 20%. The most popular version among all customers remains the all-metal van (72% of total sales), but other Ford Transit modifications are also demonstrating increased customer demand. Thus, in comparison with the first quarter of the last year, the share of chassis in Transit sales increased from 23% to 28%. Chassis with a single cabin and extra-long wheelbase with a load capacity of 2.75 tons (155 hp, 6-speed manual gearbox, rear-wheel drive) can be equipped with either on-board platform or specialized superstructures for transportation of various products, including as an insulated refrigerated van.
By the end of 2017 and Q1 2018, Ford Transit is the best-selling commercial vehicle among foreign brands in Russia*. The total sales of Ford’s line of commercial vehicles in January-March 2018 amounted to 2,334 cars, which made it possible to reach a share of 45% of the total volume of the LCV market of foreign brands in Russia.
The success of Transit in the market is ensured by the reliability and low cost of car ownership, as well as availability of a wide range of versions, including those created specifically for Russian customers with the involvement of certified body builders. In 2016, Ford Sollers opened a network of specialized Transit Centres created to provide targeted service and customer service of commercial vehicles. Transit Centres’ staff has undergone specialized training in the field of service and sales of commercial vehicles and special versions of Ford Transit. This contributed to increased service quality and optimum solutions for each customer taking into account client-specific requirements. Currently, the network includes 40 cities of Russia covering the territory from Krasnodar to Khabarovsk.